- The odds of calling to contact a lead decrease by over 10 times in the 1st hour.
- The odds of calling to qualify a lead decrease by over 6 times in the 1st hour.
- After 20 hours every additional dial your salespeople make actually hurts your ability to make contact to qualify a lead.
- The odds of contacting a lead if called in 5 minutes are 100 times higher versus 30 minutes.
- The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes.
MOST COMPANIES WASTE 71% OF INTERNET LEADS
COMPANIES DON'T RESPOND FAST ENOUGH TO LEADS
In fact, they take 46 hours and 53 minutes to pick up the phone and respond to a lead. And the sales rep who does call, only makes 1.3 call attempts before giving up and moving on. And recent research shows it is getting better, but only slightly.
Every second that passes between a lead clicking, “I’m interested,” and a salesperson making contact has a dramatic effect on converting those leads to clients.
You read that right — every second counts.
Years of InsideSales.com lead response research confirm the odds of contacting a lead if they are called within 5 minutes are 100 times higher versus one called in 30 minutes.
The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes.
Take a look at the infographic below to see how your organization stacks up in speed, strategy and persistence.
Best Practices Infographic
INTRODUCING: GAME CHANGER
HOW DOES GAME CHANGER WORK?
Game Changer is a Lead Response Managment Tool that collects your prospects email and phone number and converts that into a call back to your company.
Game Changer litterally calls your phone and prompts you with “PRESS 1 TO BE CONNECTED TO YOUR LEAD” and when you press 1, Game Changer automatically dials the phone # your propect put into the form.
How significant is a 100x increase in contact ratios on the value of leads?
ow much effect does a 21x increase in qualification have on the overall sales revenue of a company?
BUT WAIT, THERE'S MORE.
Game Changer will even add multiple phone #’s so if the first sales rep or admin assistant doesn’t answer, it will be routed automatically to the next person.
All this while the prospect is still at their computer still reading about your product or service.
Changer Demo – Testimonial 01
Changer Demo – Testimonial 02
Changer Demo – Testimonial 03
Changer Demo – Testimonial 04
Changer Demo – Testimonial 05
Changer Demo – Testimonial 06
When we call back immediately we know where they are. We called it “presence detection.” If they just typed in an inquiry on a website, they are probably still by their computer and by their phone.
When we call back immediately we are still on their minds. This is “top-of-mind-awareness.” The average call back time is 46 hours and 53 minutes. Do you remember any of the sites you were surfing on nearly two days ago?
The “Wow Effect.” We came back from presenting our research and built and patented technology that enables immediate lead callback within 8-9 seconds. We were concerned it would freak people out (like big brother was watching.) Do you remember the first time you called someone with Caller ID and they answered and called you by name? Didn’t it send a shiver up your spine?
But on the contrary, it seemed to impress people by the speed or “hustle” that we exhibited. In surveying them, their most common word was “Wow!” And they exhibited an emotional response that built trust, a feeling like, “that is probably the way they are going to service my account.” We called it the Wow factor.